The ever-so-laughable "Icy Hot Stuntaz." (Photographer Unknown)

Pluralists, pioneers and poseurs

It’s pretty obvious at this point that my original vector into the world of blogging — the role of online and offline social networks in technology and our society as a whole — has actually become important, projecting itself to some degree out of the hype surrounding any new technology. Social distribution is something that has been the tried-and-true marketing mantra of many for decades as “word of mouth”; with the increase in awareness of the actual networks at hand (partly responsible due to the popularity of online social networking services and their surrounding buzz,) we have entered a new era where every marketer is thinking “viral” and how social media is the newest way to peddle their wares. Read more…