hyalineskies

Viral marketing is the big deal in the advertising world as of late, and it’s being misused constantly. It’s time for us to stop buying our own hype and examine what makes things viral to begin with.

After all of the hype Snakes on a Plane received, I was skeptical of how it would turn out. It’s offbeat. It’s funny. It’s ridiculous and profane. Even the actors don’t take it seriously. Snakes on a Plane may very well be the next Rocky Horror Picture Show.

With the whole explosion of alternate reality games and viral marketing, what hasn’t stopped people from hijacking real stories and exploiting them for commercial gain? It’s a threat to the integrity of information everywhere, and one of the deepest downfalls to a society that revolves around the reputability of user-created content.

I went from an expensive BMW sports sedan to a much cheaper Scion coupe, and I couldn’t be happier with the decision, regardless of what anyone might say. It’s a gearhead’s tale of disappointment and an odd satisfaction with the parting of an unreliable automobile.

You may have noticed that things have changed drastically around here. Welcome to Aerial, the seventh version of hyalineskies. There’s a lot of new stuff going on here that you should probably know about.